Website Analytics is something you may hear about all the time!
So what is it exactly?
Pure and simply, it is used to understand information relating to peoples behaviours, online usage, with this information can tailor your site to become better aligned to viewers needs and wants.
Companies have been using Analytics for a long time.
Bank's use it to understand your personal preferences, ( such as where you shop, how often, what you buy, insurance - financial data).
Marketing organisations use Analytics to understand how their campaigns have performed.
So in a nut shell, Analytics looks at Data, understands it and then communicates this all through Mathematics, Statistics and complex Computer science - it offers something tangible to enable you to make decisions based on this information.
How can we use Analytics when marketing a website?
In any business model, we all follow similar patterns based on your SWOT ANALYSIS, (Strengths, Weaknesses, Opportunities and Threats).
Before you even sell a product you must understand your target market.
We take all the information acquired and translate this back into the business, this enables your business (s) stream (s) to make calculated decisions and in turn targets the right audience (s)